The road to
Trade fairs in Brussels and Cologne are familiar territory for us, but from 21 to 26 April we will be attending Salone del Mobile in Milan for the very first time. A special step for our company and a milestone that has been carefully prepared behind the scenes for a long time. By now, the approaching fair is clearly tangible: preparations are in full swing.
For this first participation in the international furniture fair in Milan, a stand of no less than 300 m² is being realised. Bart is working on the stand design and layout, carefully considering routing, presentation and atmosphere. Large printed fabrics will be used as walls, allowing the stand to form a cohesive whole with the collection. The platforms on which the furniture will be presented are also receiving a great deal of attention. These are reused from previous fairs and fully adapted to the look and feel we want to present in Milan.
At the same time, Demi and Emmo are making a careful selection of the items that will be showcased. Even with a stand of this size, it is not possible to present the entire collection. This is precisely why combinations, materials and finishes are being critically selected to tell the strongest possible story together.
Logistically, the fair is already very present in Tiel as well. The showroom is now largely cleared and the selected furniture has been carefully packed for transport. Soon, Michiel and his team will travel to Italy to build the stand on site. There, several days of intensive collaboration will follow to prepare everything down to the finest detail.
And once the doors of Salone del Mobile open, our sales team will be ready to welcome visitors and guide them through the collection with the product knowledge and attention they have come to expect from us.
